film-, TV drama- and other media industries, they not only do well economically but also improve the image of South Korean. Therefore, the government suggested aiding them for a good image of Korea through the export of Korean popular culture. Another reason for the current commercial success of Korean media is that it is an outgrowth of Korea’s struggle for cultural continuity when confronted
Selling goods to overseas markets through
intermediaries through some other company.
You give it to someone and he sells it for you,
or your product is made part of another
product and the product
is exported.
Someone else does all
the work.
Methods of indirect exporting
*Filling orders from domestic
buyers who then export the
product.
*Seeking o
films are granted ‘national treatment.’ Now, even within the WTO, laws for cinematograph films has not been agreed upon.
Those opposing the demise of the screen quota system argue that the local film industry is not yet sophisticated enough to global giants such as Hollywood which often has funds from 10 to over 1000 times greater compared to Korean films. Although many Korean films are pro
서론
최근 아프리카 경제의 성장 가능성에 대한 기대가 증가하면서 우리나라에서도 아프리카의 중요성이 증대되고 있다.
중국, 일본 등 주요 경쟁국들은 자원확보, 무역확대, 투자진출 등을 위해 아프리카에 대한 개발원조와 경제협력을 확대하고 있다. 우리나라 역시 미래지향적⋅전략적 관
What is PIFF?
2004. 10. 7 - 15
The 9th PIFF showed 266 films
from 63 countries:
the most number of films from the most
number of countries in the history of PIFF.
166,164 Seats out of
195,924 Seats were taken.
Possession was about 84.8%
Strategy 1. Differentiation In Selection.
Devoted their Obvious principle, focusing on Asian Films.
A windows of Asian Cinema
New Currents
K
of what has been lost during modernization
and an example of an Asian country that has modernized and has retained its
traditions.
The Korean wave in the future
In 2005, the backdrop of cultural export has started. Export of music, films, etc. started dropping for about 20% in just one year. Even the number of travelers to Korea has plunged by about 40% over the last two years
Time of Shipment : April 18th, 1997
□ Port of Shipment : Port of Busan
□ Port of Destination : Port of Liverpool
□ Payment
◎
AT Sight L/C
By an irrevocable letter of credit payable at sight
□ Insurance : Seller shall effect marine insurance on all shipments on ICC(B) for 110% of the invoice amount.
□ Packing : Export standard packing
□ Marking : N/M
exporter
Top Trading partner
-Canada, China, Japan, Germany
Leading business field
gross, chemical
3rd largest producer of oil & largest importer
Culture
Multicultural nation
Native American
Native Hawaiian
Western Culture
African Culture
Immigrants Culture
-Melting Pot &Salad bowl cultural characteristics
U.S. film industry has largely been based in Hollywood, Califo
over their ability to pay. Cosmetic market is expended to worldwide market. AMORE PACIFIC exports cosmetic to foreign country.
Targeting
AMORE PACIFIC subordinate brands are composed to target each segment. First, AMORE PACIFIC, itself is formed one brand. AMORE PACIFIC is being part of the department store and targets in people who visiting department store want high price and qu
Export Guidelines)
Ⅳ. 목표시장 On-line/Off-line을 통한 바이어 발굴
Ⅴ. 유럽, 아시아 시장의 Buyer List
Ⅵ. 해외 시장 마케팅 성공 사례
Ⅶ. 디스플레이 관련 제품들의 규격과 인증
결론
i. Power-Lab 전략
ii. 디스플레이 제품 관련 규격과 인증
iii. 프로젝트 후기
iv. 참고문헌
< 서 론 >
1. 제품 선정 이유
1). 시장목